Many times we're working on a production and it just happens, someone on the shoot has a compelling story that we want to document. I always enjoy telling stories, pretty obvious, but I also enjoy hearing them.
On one muggy day in East Texas we had this country gentlemen and his dog as just a background shot for a Cardiac Care commercial. Between takes, the gentleman was so proud to be a part of the production because the Cardiologist had saved his life. I asked him to stay after we finished so I could ask him some questions on camera. It resulted in a wonderful unplanned commercial that was added to the campaign. No agency involvement no approvals before lifting a finger. Just a real story from the mouth of a real patient.
To me my clients are not about projects. It's about their successes. It's about making them look good to their internal and external customers.
I love what I do, I love to exceed expectations for my client. If they are successful, I am successful. It's what we do!